While the fair trade shopping movement for fashion,
accessories, jewelry, and home décor is certainly cross generational in terms
of baby boomers, post baby boomers, millennials and Generation Z (born 1990 and
onwards) there are certain pointers that state Gen Z may be a break out
consumer demographic for ethical and eco friendly purchasing.
Jennifer Nini in her blog made several points on the buying
mindset of Generation Z.
They are looking for meaningful experience. Rather than just
getting a job for the money, many Gen Zs are seeking meaning in their
livelihood and a purpose in their life other than being consumers. Part of
their value systems are socially responsible partnerships.
While millennials were likely to have inheritances coming their
way (from baby boomer or post baby boomer parents) Generation Z is not in the
inheritance cycle, or much less so. They have less spare cash and are therefore
more careful and choosy in their shopping, and are also more satisfied with
having less. And that less should contribute to their worldview.
Gen Z is living authentically. Buying habits are shifting to real handmade, to real ecologically friendly, to
real economic fairness. Coolness is in for second hand apparel that is
effectively recycled and bragging about it, or jewelry and accessories made
from recycled materials.
No matter your generation or your age, if you’re aware of the
power of fair trade in terms of a new consumer paradigm and a socially
conscious philosophical statement you’ll be very interested in our SFAC
collections. For the upcoming summer, we’ve got great jewelry and accessory
collections and we have the best sales on the internet. Come in
to our nonprofit online store, and enjoy the difference.
Please pin us on Pinterest, like us on Facebook and recommend
us to your friends. Shopping for a Change is a 501 (c)(3) nonprofit
organization.
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