Fashion is about expressing who you are in apparel and
accessories, right? Our look is an extension of who we are on the inside,
and/or who we identify with in the world (which is part of who we are on the
inside). Fair trade fashion, as many commentators have pointed out, represents
who we are ethically, intellectually and emotionally. For some, it speaks to
our spiritual identity.
In an article on the website Triple Pundit there is the
observation that: Welcome to the world of
fashion and the daily ritual of wearing a piece of apparel every day that has
the potential to “define” you. Now we look at the power of fashion to define
and transform the individual from the inside, too. Ponder for a moment the
ability to connect with people and planet through our clothes — what would you
say to this? In reality, this concept is absent in our daily conversation
because brands and companies that produce, market and sell clothing today have
kept this information from us; they have denied it as a priority and denounced
the impact that this information can have on the overall shopping and
purchasing decision we as consumers make on a daily basis. Every day we wear a
piece of clothing that has touched several people along the way. It is
something most of us take for granted. Perhaps it’s time to revisit this
journey, to step back and ponder how aligned each piece of clothing is to our
own values. Let’s celebrate the fact that fashion has the potential to connect
us in deeper and more profound ways.
Here at SFAC we believe that what you wear or put on or
display in your home or dress your kids in does deeply reflect who you are.
From this perspective we endeavor to bring the best collections—both in beauty
and quality—for your shopping and ethical pleasure. Please enjoy visiting our
online store here. And remember we are nonprofit, meaning your fair trade
purchase goes much further than a profit-based fair trade store.
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