Shopping For A Change founder Stacey Horowitz recently wrote
an insightful article for Fast Company business magazine called 6 Steps to Building a Purpose-Driven
Business. In the piece she discusses her perspectives and advice on
starting a business (through her experience starting the nonprofit Shopping for
a Change) and seeing it through its initial years of growth and challenges. Her
6 steps include: Take It Slowly, Do Things Differently, Don’t Go It Alone,
Master The Art Of Fundraising, Be Prepared To Go Off-Road, Look At Your
Accomplishments—Not Just Your To-Do List. Click here to read full article.
She writes: I’ve
ridden over many potholes while building the (Shopping for a Change) business,
and the journey has been slower than I expected. Despite some angel funding,
we’ve had to bootstrap our growth. As a result, I wear many hats, and we’re
still an all-volunteer organization.
Because of these
ongoing challenges, I have to remind myself to look back at our achievements
rather than focus solely on where I still want to take the organization. In the
four years since our launch, the business has grown from partnering with 11
artisan groups in Africa and South America to over 40 artisan groups spanning four
continents and 28 countries, touching more than 25,000 lives domestically and
abroad.
Fundraising for Shopping For A Change continues strongly during
the 60-day Indiegogo campaign that began on September 5th. There are
8 days left to contribute and participate in this crowd-funding effort that
will take SFAC to the next level. Please visit our Indiegogo campaign here to
contribute as a prelude to the upcoming Holiday Season. Click here to visit the SFAC Indiegogo contribution page.
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