A Lasting Impression at the San Francisco Ultimate Women's Expo

Shopping for a Change® was thrilled to take part in the recent San Francisco Ultimate Women's Expo, where we had the opportunity to share our story, explain our mission, and show off the stunning handcrafted, fair trade gifts we offer. Our handmade jewelry, handcrafted accessories, fair trade women's and men's apparel, and home decor were a bit hit. 

Our unique business model really resonated with people when it was explained to them while in our booth. We explained that the artisans are paid up front, and then when our customers made a purchase, how we split our net proceeds between helping those in need here in the United States as well as funding Community Improvement Projects abroad in our artisans' communities, in areas of clean water, health care and education.

Founder, Stacey Horowitz and Deidre Hall

Another exciting moment for us was when actress Deidre Hall, of Days of Our Lives fame, came to visit our booth to go shopping for a change.  We nearly burst with pride when she purchased two necklaces and admired a third, which personally belonged to our board member, Caroline Huo. Caroline being who she is, generously removed her necklace (which was in a color no longer available) and gifted it to Deidre, who graciously accepted it! 

We are more than pleased to see people taking notice, and we hope this is one step closer to making a real change for our artisans, our partnering U.S. based nonprofits and our overall mission.


Shopping for a Change® (SFAC) empowering others, transforming lives® is a web-based 501(c)(3) non-profit organization where artisans (predominantly women) from developing countries, sell their handmade creations enabling them to earn a sustainable income and lift themselves from poverty. The net proceeds subsidize community improvement projects abroad as well as help fund select U.S.-based non-profit organizations of the web shopper’s choosing from SFAC’s partner list.