Friday, August 7, 2015

Wall Street Journal Says Fair Trade Fashion is Now a Trend

The WSJ ran a story on July 7, 2015, discussing the phenomenon of fair trade fashion products evolving into a growing trend. The article starts out: Two years after a garment-factory collapse in Bangladesh killed more than 1,100 people and put a harsh spotlight on fashion-industry working conditions, Fair Trade apparel is gaining ground. The article goes on to note that the volume of apparel and home goods has grown rapidly since 2012, and that certification nonprofits (that certify fair trade products) are being utilized at a fast pace by little known and well known brands.

In addition, fair trade enjoys a much better reputation among consumers as the marketing term “fair trade” has come to mean living wages, much better working conditions for the workers (and their rights) and vastly better environmental protections in the process of manufacturing fair trade home décor items, jewelry, fashion apparel and more.  Where in the past, the term “fair trade” may have conjured up images of your local health food store, it now has a chic and socially responsible vibe to it.

Take advantage of our vast fair trade, eco friendly offerings both new and on sale.

Shop our vast selection in purses, totes and even weekender bags, click here.



Coming soon, fantastic new gift sets, corporate gifts and customizable collections.


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